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      COGNIZANT CONSULTING
      Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
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      • Reimagining your business models, products and customer experiences to drive new value.
      • Reinventing and managing your most essential business processes with new ways of working.
      • Simplifying, modernizing and securing the IT infrastructure and applications that are the backbone of your business.
      COGNIZANT CONSULTING
      Helping organizations engage people and uncover insight from data to shape the products, services and experiences they offer
      Learn More

      Contact Us

      THANKS FOR YOUR INTEREST IN COGNIZANT.

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      Providing IT services for all steps in the market research value chain—for both syndicated and custom market research.

      Companies are looking for measurable returns on all their marketing efforts, including information that sheds ROI insights on pay-per-click, banner advertising and social media. Our solutions provide just that—cross-platform measurement with a focus on data quality, along with market research and advanced analytics.

      We also develop highly customized technical solutions for many of our clients, including six of the top 10 market research agencies worldwide.

      CAPABILITIES

      Reporting and Analytics

      Cognizant’s Market Research practice provides one-stop support for all consulting, IT services, IT infrastructure and BPO services—from research design all the way through final report generation. 

      Our reporting and analytics services incorporate business intelligence, predictive analysis, interactive dashboards, statistical modeling, and web and social media analytics.

      • Business intelligence and predictive analytics
      • Web/social media analytics
      • Big data analytics
      • Advanced analytics and statistical modeling
      • Interactive dashboards

      Data Collection and Processing

      We use the latest CATI, CAWI and data warehousing tools to provide:

      • Data collection systems
      • Data processing
      • Data management services and warehousing
      • Big data management

      Survey Management

      We manage surveys, from design and creation through administration, using leading tools like IBM SPSS, Confirm IT or custom applications.

      • Online/traditional survey programming
      • Mobile/social/interactive survey programming
      • Campaign management
      • Survey hosting on cloud and other platforms

      Sample/Panel Management

      Using CRM and BPM tools, we create and manage samples and panels, providing the software necessary for full analysis.

      • Panel management and maintenance
      • Panel migration
      • Sample management
      • Loyalty management system

      RESOURCES

      Consider Cognizant market research for all your consulting, IT services, IT infrastructure and BPO services.

      The Technical and Analytics Challenges of Market Research Providers

      Learn how our market research services allow companies to overcome their IT challenges and thrive in a competitive market.

      Market Research & Media Measurement Solutions | Cognizant Technology Solutions
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